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How much does a plumbing website cost in the UK?

Real UK prices for DIY builders, freelancers, agencies and monthly website services, including ours. Plus a three-year cost comparison and what to check before you sign.

By David BellUpdated 5 November 20267 minute read

A website for a small plumbing business in the UK can cost anything from about £100 a year to several thousand pounds. For most small firms, a sensible budget is a few hundred to about £2,000 up front, or £30 to £100 a month for a managed service.

We sell websites, and ours aren't the cheapest. I'll show you our prices next to everyone else's, and say when a cheaper option is the better call.

The short version

  • DIY: roughly £100 to £350 a year, plus your time.
  • A local service business site: often £500 to £2,000.
  • Agency: from about £1,500 to well over £10,000. Published figures vary widely.
  • Monthly trade website services: mostly £30 to £200 a month.
  • Compare three-year cost, not first-year cost, and check who owns the domain.

What the published prices say

These are published ranges, and most come from firms that sell websites. Sources disagree, especially on agencies, so treat them as guides.

RoutePublished priceSource
DIY builder£100 to £350 a year all-inExpertSure
Local service business site£500 to £2,000ExpertSure
Freelancer, basic site£300 to £1,500Trendjackers, a trades web designer
Agency, small business£1,500 to £6,000 for trades, or £5,000 to £10,000Trendjackers and Webpop Design
Managed website for trades£20 to £100 a month after £100 to £500 set-upDesigning Buildings
Domain renewalAbout £10 to £15 a yearExpertSure and Fasthosts
HostingFrom about £5 to £50 a month123 Reg

Monthly website services for trades

Monthly services suit plumbers who don't want to manage anything. Here's what some charge. Check the term and whether VAT is added.

ProviderMonthly priceSet-upTerm or notice
Websites 4 Trades£30Not statedNot stated
Ubie Websites£39, £69 or £89None12 months, then 30 days' notice
Pay Monthly Webs£29, £49 or £89NonePage shows both 12 months and rolling
StoreBuilder£49 for up to 10 pagesNone30 days' notice
PlumberWebDesign.co.uk£79, £129 or £199, at launch pricesNot statedSix months minimum, though the page also mentions 12
Real Business Systems, up to 15 pages£99£500, or none on annual billingNo minimum term on monthly billing
Real Business Systems, up to 20 pages£149£750, or none on annual billingAs above
Real Business Systems, up to 40 pages£199£1,000, or none on annual billingAs above

Our prices exclude VAT. Annual billing is ten times the monthly price.

What it costs over three years

First-year prices flatter some options. Here's the same comparison over three years, using the published prices and before your own time. Ours exclude VAT. Wix's and StoreBuilder's pages don't say.

RouteSumsThree-year cost
Wix at £9 a month, billed annually£9 × 36£324
StoreBuilder at £49 a month£49 × 36£1,764
Freelancer at £1,500, plus £15 a month for hosting and upkeep£1,500 + £540£2,040
Ours, up to 15 pages, annual billing£990 × 3£2,970
Ours, up to 15 pages, monthly billing£500 + (£99 × 36)£4,064

The freelancer's £15 a month is my assumption. Real upkeep depends on who makes your changes.

So why would anyone pay more? Because a website is only worth what it brings in. Here's what we include: unlimited updates done within 48 business hours, hosting, lead forms and set-up for AI search. A brand-new page is £150. If those things don't matter to you, a cheaper service makes sense.

There's also a point about ownership. Ours is a website as a service: we host it and make your changes while your plan runs. After 24 months of payments, you can take the code free of charge. Before then, you can buy it out. If you leave and don't buy it, the site comes down. The site also comes down if you use the 30-day money-back guarantee.

What a plumbing website actually needs

You don't need much, but you do need the right things.

  • Your phone number at the top of every page, tappable on a mobile.
  • A separate page for each main service, such as boiler repairs or bathroom plumbing.
  • The towns you cover, written for people rather than search engines.
  • Your Gas Safe number if you do gas work, plus any scheme membership. Don't claim anything you don't hold.
  • Real reviews and real photos of your work.
  • A short form, with a place to add a photo.
  • Prices or price ranges. Customers want to know, and few plumbers say.
  • Fast loading on a phone.

Your website can also shape trust. An FMB and HomeOwners Alliance survey found younger homeowners were twice as likely as average to judge a builder by website and branding, at 20% against 9%. That's about builders, not plumbers, but I'd expect a similar pattern.

Don't let anyone sell you 40 pages you don't need. One page per service and one page per main area is enough to begin with.

What to check before you sign

  1. Who owns the domain? It should be registered in your name or your business's name.
  2. What happens when you leave? Ask if you keep the site, the content and the photos.
  3. What's the minimum term, and how do you give notice?
  4. How fast are changes made, and how many are included?
  5. Is VAT included?
  6. Do you get proof it's working, such as calls and form enquiries?
  7. Can you see the site on a phone first?

When to spend less

Honestly, not everyone should buy from us.

  • If you've just started and you're short of cash, a Wix site or a low-cost monthly service is fine. Spend your first money on a Google Business Profile and reviews, because the profile is free.
  • If you're fully booked and most of your work comes from recommendations, a one-page site is enough.
  • If you enjoy doing this kind of thing, DIY is a good way to learn.

Spend more when your phone isn't ringing enough for your size of business, or when a poor website is losing you the bigger jobs.

Questions plumbers ask

Do plumbers need a website if they have a Google Business Profile?

You can get work without one. But a profile gives you little room to explain your services, prices and areas. A simple site backs up your profile, so I'd have both.

How long does a plumbing website take?

That depends on who builds it and how fast you send your details. Ask for a date in writing.

What does "AI-ready" mean?

For us, it means the site is built on the same platform as your other systems, so chat, a welcome offer or booking can be added later without a rebuild. Ask any provider to explain what they mean by it.

Is a free website good enough?

For a very new business, possibly. Check that you can use your own domain, because a free address doesn't look like a real business. Wix has a free plan, and its paid plans start at £9 a month billed annually.

David Bell

David Bell, founder of Real Business Systems

David helps small UK businesses get found, answer every enquiry and keep customers coming back. We sell some of the services mentioned here, and we say so where they come up.

Sources

Prices and rules change. Check the source before you rely on a figure. This is general information, not legal, tax or financial advice.