Win more work

Free text message templates for UK electricians

40 ready-to-copy texts for electricians, from a missed call to an EICR result, a power cut and a landlord reminder. Written for UK customers and labelled for UK marketing rules.

By David BellUpdated 6 November 202611 minute read

Free to use, no sign-up. Change the words in square brackets and send them from your own phone.

They're built around how electrical work really runs: power-off warnings, tenants who aren't in, certificates and C2 findings. Each has a label showing which UK rules apply.

Before you copy anything

  • A service text is about a job someone has asked you for.
  • A marketing text promotes your business. It needs consent or the soft opt-in, plus an opt-out.
  • The safety texts give only the plain official step. Read them as the qualified person, change them only against official guidance, and ring as well if you can.
  • Give your name and business in a first message, and on anything with a payment link.
  • Treat every customer the same when you ask for reviews.

Service or marketing?

PECR, the Privacy and Electronic Communications Regulations, governs marketing texts in the UK. The Information Commissioner's Office enforces it, and its guidance is under review after the Data (Use and Access) Act 2025.

QuestionService textMarketing text
What is it?Part of a job or enquiry the customer beganPromotes your business or asks for new work
Example"Your EICR is attached""Your EICR is due in March. Want me to book it?"
Consent?The rules target promotion, so a true service text shouldn't need it. That's my reading, not ICO wording.Yes, or the soft opt-in
Opt-out?Not as a rule, but stop if askedYes, each time

The soft opt-in covers your own customers and your own similar services. They must have had a clear chance to refuse when you took their details, and in each text after that. New contacts and bought lists don't qualify.

Landlords, agents and tenants

Electricians need more care here than most trades.

  • An EICR reminder feels like a favour, and the inspection may be their legal duty. But once it asks for the booking, I'd call it marketing. That's my judgement, and the label below reflects it.
  • Many small landlords are individuals or sole traders, and the ICO treats sole traders as individuals, so consent rules apply.
  • Letting agents and landlords trading as limited companies are corporate subscribers. You can market to them without consent, but keep a do-not-text list.
  • Tenants aren't your marketing list. They gave you a number so you could get in.

Two traps

Add a sales pitch to a service text and it can turn into marketing. Send them apart.

Don't collect friends' numbers from customers. The ICO advises against it.

The templates

Pick a stage below to jump to it.

First reply

Missed callService

[Your name] at [Business] here. I'm on a job and couldn't pick up. What's the problem? I'll get back to you as soon as I'm clear.

About 125 characters, 1 text, before you fill it in
New website enquiryService

Hi [Name], [Your name] from [Business]. Got your message about [job]. Is [time] OK for a quick call, or is text easier?

About 109 characters, 1 text, before you fill it in
Evening or weekend enquiryService

Hi [Name], [Business] here. We're shut now and you'll hear from me by [time] tomorrow. Power cut? Ring 105. Anyone in danger? Ring 999.

Only promise a time you'll keep. 105 doesn't work in Northern Ireland, so give NIE Networks on 03457 643 643 there. That number came from a comparison site, so check it first.

About 129 characters, 1 text, before you fill it in
Booked upService

Thanks [Name]. My diary's full until [date] and I'd rather say so now. If that's too long, no problem. Otherwise, shall I pencil you in?

About 132 characters, 1 text, before you fill it in

Safety

Power cutService

Could be a power cut. Are your neighbours off too? If so, ring 105. It's free and goes to your network operator.

105 works in England, Scotland and Wales. In Northern Ireland, use NIE Networks on 03457 643 643 (check it first). If it's only their property, carry on and help them.

About 112 characters, 1 text, before you fill it in
Burning smell or sparksService

Stop using it. If there's smoke or flames, get out, stay out and ring 999. Don't try to put it out. I'll call you in [time].

From fire and rescue service advice. Ring them straight after sending.

About 122 characters, 1 text, before you fill it in
Electric shockService

Don't touch them while they're in contact with the source. Cut the power at the plug or fuse box if you safely can. If they're unconscious, ring 999 now.

From Electrical Safety First, which also says to keep watching anyone conscious. Ring them too, and don't wait. If you're unsure, tell them to ring 999.

About 153 characters, 1 text, before you fill it in
Fallen power lineService

Stay away and treat it as live. Keep at least 10 metres back, and keep others back. Ring 999 now. It can be reported on 105 too.

UK Power Networks says 10 metres and SSEN says five, so I've used the longer. In Northern Ireland, 999 for a fallen line, then NIE Networks.

About 128 characters, 1 text, before you fill it in
Water near the electricsService

Keep away from the water and any exposed wiring. Only switch off if it's safe to. Leave it off until a registered electrician says otherwise. I'll call you in [time].

Based on Electrical Safety First's flood advice.

About 164 characters, 2 texts, before you fill it in

Find out more

Ask for photosService

Thanks [Name]. Could you send a photo of the fuse box with the cover shut, and one of [the problem]? That'll help me price it.

Tell them not to open or touch anything to take the picture.

About 122 characters, 1 text, before you fill it in
Rough priceService

Thanks [Name]. That sort of job tends to run £[low] to £[high]. I'll fix the price once I've seen it. Want me to pop round?

About 117 characters, 1 text, before you fill it in
EICR detailsService

Thanks [Name]. For the EICR: how many bedrooms, where's the fuse box, and is it empty or tenanted? Please send the last report if you've got it.

About 142 characters, 1 text, before you fill it in

Book it in

Offer two timesService

Hi [Name], I've got [day] at [time] or [day] at [time]. Which is better?

About 62 characters, 1 text, before you fill it in
Confirm the bookingService

That's in, [Name]: [day], between [time] and [time], at [Address]. Text back if I've got anything wrong.

About 94 characters, 1 text, before you fill it in
Reminder the day beforeService

Hi [Name], it's [job] tomorrow, between [time] and [time]. Need to move it? Just text.

About 78 characters, 1 text, before you fill it in
Power-off warningService

Hi [Name], the power will be off for about [hours] hours on [day] for [job]. Please save computer work, and tell me about any medical equipment, freezers or alarms.

Raise medical equipment well before the day. If anyone relies on it, plan the job around them.

About 156 characters, 1 text, before you fill it in
Tenant access for an EICRService

Hi, I'm [Your name], the electrician booked by [Landlord or agent] to test the electrics at [Address] on [day] at [time]. Will someone be in? It takes about [hours] hours, and the power goes off at times.

Use the tenant's number for this visit only.

About 192 characters, 2 texts, before you fill it in

On the day

On my wayService

Leaving now, [Name]. I should be with you in about [minutes] minutes. It's [Your name] from [Business].

About 95 characters, 1 text, before you fill it in
Running lateService

Sorry [Name], the last job's overrun and I'm about [minutes] minutes behind. Is that still OK?

About 90 characters, 1 text, before you fill it in
Nobody homeService

Hi [Name], I'm at [Address] and nobody's answering. I'll give it 10 minutes. Are you nearby?

About 88 characters, 1 text, before you fill it in
Extra work foundService

Hi [Name], I've found [problem]. Sorting it adds £[amount], and I won't touch it unless you say so. Reply YES, or ring me on [Number].

Keep the reply as your record that they agreed the cost.

About 126 characters, 1 text, before you fill it in
Left off for safetyService

Hi [Name], I've left [circuit or item] off because it isn't safe to use. Please don't switch it back on. Details and a price will follow by [time].

Explain face to face as well, and record what you did. Check your scheme's guidance on dangerous findings.

About 141 characters, 1 text, before you fill it in

Quotes

Quote sentService

Hi [Name], I've emailed your quote for [job] from [Business]. It's £[amount], held for [days] days. Text me with any questions.

About 117 characters, 1 text, before you fill it in
Follow up after 3 daysService

Hi [Name], [Your name] here. Was the [job] quote clear? Glad to go through it or change anything.

A follow-up on a quote they requested sits close to the line. Mention only this job, cap it at two texts, and drop it the moment they decline.

About 91 characters, 1 text, before you fill it in
Last follow-up after 7 daysService

Hi [Name], I'll close the [job] quote now and won't chase again. It's easy to pick up later: just text me.

About 102 characters, 1 text, before you fill it in
Quote acceptedService

Thanks [Name]. The paperwork and your right to cancel are in your email. To start inside 14 days, reply to that email asking me to, and I'll book [date].

For a job agreed in the customer's home, the cancellation notice goes before they agree. The pricing guide explains the 14-day rule.

About 149 characters, 1 text, before you fill it in
Deposit requestService

Hi [Name], [Your name] from [Business]. A £[amount] deposit holds [date]. You can pay here: [Link]. Text me if there's a problem.

About 117 characters, 1 text, before you fill it in

After the job

Job finishedService

All sorted, [Name]. Thanks for having me. Anything not right? Text me here and I'll come back to it.

About 98 characters, 1 text, before you fill it in
Certificate sentService

Hi [Name], I've emailed your [EIC or Minor Works certificate] for [job] from [Business]. Keep it with your house papers, as you'll want it if you ever sell.

About 148 characters, 1 text, before you fill it in
Building regs certificateService

Hi [Name], your Building Regulations certificate for [job] should reach you from [Scheme] within 30 days. File it with your house papers.

Only for notifiable work in England through a registered installer. Change it if your scheme works differently.

About 131 characters, 1 text, before you fill it in
EICR satisfactoryService

Hi [Name], the EICR for [Address] came back satisfactory and it's in your email. Next one's due by [date]. Your tenant needs a copy within 28 days.

The 28-day duty is for private landlords in England. Check the rule in Wales, Scotland and Northern Ireland.

About 141 characters, 1 text, before you fill it in
EICR unsatisfactoryService

Hi [Name], the EICR for [Address] is unsatisfactory, with [number] items to fix. It's in your email, and a quote follows by [time]. You'll usually have 28 days at most.

The report may set a shorter period. They're free to use any qualified person, so don't pressure them.

About 160 characters, 1 text, before you fill it in

Reviews

Ask for a reviewService

Thanks for using [Business], [Name]. Would you leave an honest review of the [job]? It makes a big difference to a small business: [Link]

Send to everyone, with no discount or reward. This is a grey area, so to be safe add your business name and "Reply STOP to opt out", and stop if they say no.

About 129 characters, 1 text, before you fill it in
One reminderService

Hi [Name], only if you've got a minute: an honest review of the [job] would mean a lot. [Link]

One reminder at most. Same grey area, so add your business name and an opt-out.

About 88 characters, 1 text, before you fill it in

Payment

Invoice sentService

Hi [Name], [Business] here. Your invoice for [job] comes to £[amount], and you can pay at [Link]. Thanks.

About 95 characters, 1 text, before you fill it in
OverdueService

Hi [Name], [Your name] from [Business]. £[amount] for [job] is [days] days past due. Could you pay by [date], or ring [Number] if something's wrong?

Stay polite and factual. Check your scheme's rules before holding a certificate back.

About 132 characters, 1 text, before you fill it in

Repeat work

EICR dueMarketing

[Business]: Hi [Name], the EICR for [Address] is due by [date]. Want me to book it? Reply YES. Reply STOP to opt out.

Send it two or three months ahead, only to people with consent or a valid soft opt-in.

About 109 characters, 1 text, before you fill it in
Home safety checkMarketing

[Business]: Hi [Name], Electrical Safety First suggests a home check every 10 years. Want a price for yours? Reply YES. Reply STOP to opt out.

About 138 characters, 1 text, before you fill it in
Past customerMarketing

[Business]: Hi [Name], I did your [job] a while back. If anything else needs looking at, reply here. Reply STOP to opt out.

About 117 characters, 1 text, before you fill it in
Company testing dueMarketing

[Business]: Hi [Name], the [EICR or PAT testing] at [Site] falls due in [month]. Shall I send a price? Reply STOP to opt out.

For limited companies, which don't need the soft opt-in. Keep the opt-out anyway, and treat a sole trader as an individual.

About 115 characters, 1 text, before you fill it in

What a text costs

One standard text is up to 160 characters. GOV.UK Notify's page shows longer ones split into parts, and unusual characters cut the limit to 70. A few templates here run slightly over, which is a fair price for clear wording.

Published rates ran from about 3p to 11p a text, depending on provider and volume. Those are vendor figures, so check them. I'd treat WhatsApp marketing the same way as text marketing. That's my judgement.

When copying and pasting stops working

It's fine in a quiet week. It falls apart when you're first-fixing a house and three people ring. Automate the missed-call text and the quote follow-ups first, since they're what gets forgotten on a busy day.

Questions electricians ask

Is an EICR reminder marketing?

If it's asking for the booking, I'd treat it that way, even when the inspection's required. Include your business name and an opt-out.

Can I text landlord customers about other work?

The soft opt-in only stretches to similar services. An EICR customer and a new EV charger may not count, so I'd get consent if you're unsure.

Are discounts for Google reviews allowed?

No. Google bans incentives for reviews.

Can I just ask the customers I know were happy?

No. Google bars selectively asking for positive reviews, and the CMA treats it as cherry-picking.

Should I give safety advice by text at all?

Only fixed wording you've checked against official guidance. Never diagnose by text. Anyone in danger needs 999.

David Bell

David Bell, founder of Real Business Systems

David helps small UK businesses get found, answer every enquiry and keep customers coming back. We sell some of the services mentioned here, and we say so where they come up.

Sources

Prices and rules change. Check the source before you rely on a figure. This is general information, not legal, tax or financial advice.