Free to use, no sign-up. Change the words in square brackets and send them from your own phone.
They're built around how electrical work really runs: power-off warnings, tenants who aren't in, certificates and C2 findings. Each has a label showing which UK rules apply.
Before you copy anything
- A service text is about a job someone has asked you for.
- A marketing text promotes your business. It needs consent or the soft opt-in, plus an opt-out.
- The safety texts give only the plain official step. Read them as the qualified person, change them only against official guidance, and ring as well if you can.
- Give your name and business in a first message, and on anything with a payment link.
- Treat every customer the same when you ask for reviews.
Service or marketing?
PECR, the Privacy and Electronic Communications Regulations, governs marketing texts in the UK. The Information Commissioner's Office enforces it, and its guidance is under review after the Data (Use and Access) Act 2025.
| Question | Service text | Marketing text |
|---|---|---|
| What is it? | Part of a job or enquiry the customer began | Promotes your business or asks for new work |
| Example | "Your EICR is attached" | "Your EICR is due in March. Want me to book it?" |
| Consent? | The rules target promotion, so a true service text shouldn't need it. That's my reading, not ICO wording. | Yes, or the soft opt-in |
| Opt-out? | Not as a rule, but stop if asked | Yes, each time |
The soft opt-in covers your own customers and your own similar services. They must have had a clear chance to refuse when you took their details, and in each text after that. New contacts and bought lists don't qualify.
Landlords, agents and tenants
Electricians need more care here than most trades.
- An EICR reminder feels like a favour, and the inspection may be their legal duty. But once it asks for the booking, I'd call it marketing. That's my judgement, and the label below reflects it.
- Many small landlords are individuals or sole traders, and the ICO treats sole traders as individuals, so consent rules apply.
- Letting agents and landlords trading as limited companies are corporate subscribers. You can market to them without consent, but keep a do-not-text list.
- Tenants aren't your marketing list. They gave you a number so you could get in.
Two traps
Add a sales pitch to a service text and it can turn into marketing. Send them apart.
Don't collect friends' numbers from customers. The ICO advises against it.
The templates
Pick a stage below to jump to it.
First reply
[Your name] at [Business] here. I'm on a job and couldn't pick up. What's the problem? I'll get back to you as soon as I'm clear.
Hi [Name], [Your name] from [Business]. Got your message about [job]. Is [time] OK for a quick call, or is text easier?
Hi [Name], [Business] here. We're shut now and you'll hear from me by [time] tomorrow. Power cut? Ring 105. Anyone in danger? Ring 999.
Only promise a time you'll keep. 105 doesn't work in Northern Ireland, so give NIE Networks on 03457 643 643 there. That number came from a comparison site, so check it first.
Thanks [Name]. My diary's full until [date] and I'd rather say so now. If that's too long, no problem. Otherwise, shall I pencil you in?
Safety
Could be a power cut. Are your neighbours off too? If so, ring 105. It's free and goes to your network operator.
105 works in England, Scotland and Wales. In Northern Ireland, use NIE Networks on 03457 643 643 (check it first). If it's only their property, carry on and help them.
Stop using it. If there's smoke or flames, get out, stay out and ring 999. Don't try to put it out. I'll call you in [time].
From fire and rescue service advice. Ring them straight after sending.
Don't touch them while they're in contact with the source. Cut the power at the plug or fuse box if you safely can. If they're unconscious, ring 999 now.
From Electrical Safety First, which also says to keep watching anyone conscious. Ring them too, and don't wait. If you're unsure, tell them to ring 999.
Stay away and treat it as live. Keep at least 10 metres back, and keep others back. Ring 999 now. It can be reported on 105 too.
UK Power Networks says 10 metres and SSEN says five, so I've used the longer. In Northern Ireland, 999 for a fallen line, then NIE Networks.
Keep away from the water and any exposed wiring. Only switch off if it's safe to. Leave it off until a registered electrician says otherwise. I'll call you in [time].
Based on Electrical Safety First's flood advice.
Find out more
Thanks [Name]. Could you send a photo of the fuse box with the cover shut, and one of [the problem]? That'll help me price it.
Tell them not to open or touch anything to take the picture.
Thanks [Name]. That sort of job tends to run £[low] to £[high]. I'll fix the price once I've seen it. Want me to pop round?
Thanks [Name]. For the EICR: how many bedrooms, where's the fuse box, and is it empty or tenanted? Please send the last report if you've got it.
Book it in
Hi [Name], I've got [day] at [time] or [day] at [time]. Which is better?
That's in, [Name]: [day], between [time] and [time], at [Address]. Text back if I've got anything wrong.
Hi [Name], it's [job] tomorrow, between [time] and [time]. Need to move it? Just text.
Hi [Name], the power will be off for about [hours] hours on [day] for [job]. Please save computer work, and tell me about any medical equipment, freezers or alarms.
Raise medical equipment well before the day. If anyone relies on it, plan the job around them.
Hi, I'm [Your name], the electrician booked by [Landlord or agent] to test the electrics at [Address] on [day] at [time]. Will someone be in? It takes about [hours] hours, and the power goes off at times.
Use the tenant's number for this visit only.
On the day
Leaving now, [Name]. I should be with you in about [minutes] minutes. It's [Your name] from [Business].
Sorry [Name], the last job's overrun and I'm about [minutes] minutes behind. Is that still OK?
Hi [Name], I'm at [Address] and nobody's answering. I'll give it 10 minutes. Are you nearby?
Hi [Name], I've found [problem]. Sorting it adds £[amount], and I won't touch it unless you say so. Reply YES, or ring me on [Number].
Keep the reply as your record that they agreed the cost.
Hi [Name], I've left [circuit or item] off because it isn't safe to use. Please don't switch it back on. Details and a price will follow by [time].
Explain face to face as well, and record what you did. Check your scheme's guidance on dangerous findings.
Quotes
Hi [Name], I've emailed your quote for [job] from [Business]. It's £[amount], held for [days] days. Text me with any questions.
Hi [Name], [Your name] here. Was the [job] quote clear? Glad to go through it or change anything.
A follow-up on a quote they requested sits close to the line. Mention only this job, cap it at two texts, and drop it the moment they decline.
Hi [Name], I'll close the [job] quote now and won't chase again. It's easy to pick up later: just text me.
Thanks [Name]. The paperwork and your right to cancel are in your email. To start inside 14 days, reply to that email asking me to, and I'll book [date].
For a job agreed in the customer's home, the cancellation notice goes before they agree. The pricing guide explains the 14-day rule.
Hi [Name], [Your name] from [Business]. A £[amount] deposit holds [date]. You can pay here: [Link]. Text me if there's a problem.
After the job
All sorted, [Name]. Thanks for having me. Anything not right? Text me here and I'll come back to it.
Hi [Name], I've emailed your [EIC or Minor Works certificate] for [job] from [Business]. Keep it with your house papers, as you'll want it if you ever sell.
Hi [Name], your Building Regulations certificate for [job] should reach you from [Scheme] within 30 days. File it with your house papers.
Only for notifiable work in England through a registered installer. Change it if your scheme works differently.
Hi [Name], the EICR for [Address] came back satisfactory and it's in your email. Next one's due by [date]. Your tenant needs a copy within 28 days.
The 28-day duty is for private landlords in England. Check the rule in Wales, Scotland and Northern Ireland.
Hi [Name], the EICR for [Address] is unsatisfactory, with [number] items to fix. It's in your email, and a quote follows by [time]. You'll usually have 28 days at most.
The report may set a shorter period. They're free to use any qualified person, so don't pressure them.
Reviews
Thanks for using [Business], [Name]. Would you leave an honest review of the [job]? It makes a big difference to a small business: [Link]
Send to everyone, with no discount or reward. This is a grey area, so to be safe add your business name and "Reply STOP to opt out", and stop if they say no.
Hi [Name], only if you've got a minute: an honest review of the [job] would mean a lot. [Link]
One reminder at most. Same grey area, so add your business name and an opt-out.
Payment
Hi [Name], [Business] here. Your invoice for [job] comes to £[amount], and you can pay at [Link]. Thanks.
Hi [Name], [Your name] from [Business]. £[amount] for [job] is [days] days past due. Could you pay by [date], or ring [Number] if something's wrong?
Stay polite and factual. Check your scheme's rules before holding a certificate back.
Repeat work
[Business]: Hi [Name], the EICR for [Address] is due by [date]. Want me to book it? Reply YES. Reply STOP to opt out.
Send it two or three months ahead, only to people with consent or a valid soft opt-in.
[Business]: Hi [Name], Electrical Safety First suggests a home check every 10 years. Want a price for yours? Reply YES. Reply STOP to opt out.
[Business]: Hi [Name], I did your [job] a while back. If anything else needs looking at, reply here. Reply STOP to opt out.
[Business]: Hi [Name], the [EICR or PAT testing] at [Site] falls due in [month]. Shall I send a price? Reply STOP to opt out.
For limited companies, which don't need the soft opt-in. Keep the opt-out anyway, and treat a sole trader as an individual.
What a text costs
One standard text is up to 160 characters. GOV.UK Notify's page shows longer ones split into parts, and unusual characters cut the limit to 70. A few templates here run slightly over, which is a fair price for clear wording.
Published rates ran from about 3p to 11p a text, depending on provider and volume. Those are vendor figures, so check them. I'd treat WhatsApp marketing the same way as text marketing. That's my judgement.
When copying and pasting stops working
It's fine in a quiet week. It falls apart when you're first-fixing a house and three people ring. Automate the missed-call text and the quote follow-ups first, since they're what gets forgotten on a busy day.
Questions electricians ask
Is an EICR reminder marketing?
If it's asking for the booking, I'd treat it that way, even when the inspection's required. Include your business name and an opt-out.
Can I text landlord customers about other work?
The soft opt-in only stretches to similar services. An EICR customer and a new EV charger may not count, so I'd get consent if you're unsure.
Are discounts for Google reviews allowed?
No. Google bans incentives for reviews.
Can I just ask the customers I know were happy?
No. Google bars selectively asking for positive reviews, and the CMA treats it as cherry-picking.
Should I give safety advice by text at all?
Only fixed wording you've checked against official guidance. Never diagnose by text. Anyone in danger needs 999.
Sources
- ICO, electronic mail marketing (under review after the Data (Use and Access) Act 2025)
- UK Power Networks, urgent disconnection
- SSEN, stay alive, call 105
- Selectra, NIE Networks (6 November 2026, comparison site. NIE Networks' own page wasn't opened.)
- Electrical Safety First, first aid and flooding advice
- Electrical Safety First, how safe is your home? (2025 edition)
- Greater Manchester Fire and Rescue, electrical safety
- Electrical Safety Standards Regulations 2020, regulation 3
- Approved Document P
- CMA, fake reviews guidance (4 April 2025)
- Google, prohibited and restricted content
- GOV.UK Notify, text message length (1 April 2026)
- Esendex, customer pricing (vendor)
- The SMS Works, pricing (vendor, November 2026)
Prices and rules change. Check the source before you rely on a figure. This is general information, not legal, tax or financial advice.
